( Portfolio )
Work that delivers
real growth.
Explore how we engineer high-converting Shopify stores, deploy profitable ad funnels, and scale D2C brands across India, UK & US.
Mor Matcha
Stopping the Slow Bleed at Checkout
A focused storefront for clean matcha energy, with product education and a direct path to the Mor'nin Blend.
Category
Matcha Ritual
Platform
Shopify D2C
Focus
Checkout CRO
Linen Way
Surviving the Biggest Day of the Year
A warm, editorial shopping experience for sustainable linen, wool, and alpaca textures.
Matilda Jewellery
A Shopify Store Designed to Let the Jewellery Speak
A refined jewellery storefront rooted in Portuguese craft, small details, and intentional design.
Origin
Portugal
Category
Fine Jewellery
Babo Botanicals
Taking Back Control of a Store You No Longer Understood
A bright, approachable skincare experience that makes mineral SPF and botanical care easy to choose.
Heritage
15 Years
Platform
Shopify OS 2.0
Mana Yerba Mate
When Success Starts Breaking the Business
A fast-growing energy drink brand that needed its backend operations to catch up with explosive order growth.
Category
Energy Drink
Operations
Automated 3PL
Experiment Beauty
When a Better Product Still Loses
A beauty brand with a genuinely stronger product that needed a store fast and polished enough to actually compete.
Category
Active Skincare
Mobile Speed
Under 1.5s
Taneva
Turning Questions Into Confident Buyers
A spray tanning tent brand that needed its store to answer the questions buyers had before they'd feel ready to purchase.
Market
UK & Global
PDP Focus
Decision Tools
The Skin Diary
Breaking Free of a Store No One Understood Anymore
A cosmetics brand freed from years of patchwork apps and undocumented workarounds, rebuilt on a clean, understandable Shopify foundation.
Platform
Shopify Refactor
Apps Pruned
11 Removed
Aurra Perfume
Turning Ad Spend Into Predictable Growth
A perfume brand stuck on a plateau despite steady ad spend — fixed by rebuilding both the campaign structure and the store slowing it down.
ROAS
5.4x (from 1.8x)
CAC
$21 (from $48)
Miniclasix
Unlocking Growth by Splitting the Funnel and Fixing Fit
A baby clothing brand whose ad account looked healthy on the surface — until a funnel split and a sizing fix unlocked the real bottleneck.
ROAS
5.7x (from 1.6x)
CAC
$24 (from $52)
Kayaa Skincare
Turning Skepticism Into Sales
A dermatology-backed skincare brand whose real clinical credibility wasn't converting — fixed by rebuilding ad trust signals and surfacing proof on-site.
ROAS
6.1x (from 1.4x)
CAC
$26 (from $61)
The Blue Sky
When the Ads Were Working and the Data Was Lying
A beachwear brand that nearly paused ad spend over broken tracking data — the ads were working all along, the pixel just wasn't seeing it.
ROAS
6.4x (from 1.1x)
CAC
$19 (from $70)
Luxe Jewellery
Chasing Attention Instead of Intent
A jewellery brand relying entirely on cold social prospecting — fixed by capturing high-intent search demand and closing trust gaps on-site.
ROAS
5.8x (from 2.0x)
CAC
$27 (from $95)
TeesClub
Fixing the Gap Between the Click and the Page
A graphic tee brand whose ads were converting clicks perfectly — until a generic landing page and mismatched sizing quietly killed the sale.
ROAS
5.9x (from 1.3x)
CAC
$14 (from $38)
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